The age profile of online grocery shoppers broadly follows the age
profile of all internet shoppers, with a profile which skews largely
towards the younger shopper. This is particularly the case for 25-44 year-old, and is closely linked to the presence of children in the
household(3.he birth of children (from pregnancy to birth of first or subsequent
children), and time periods when children are in the house more, such as
school holidays, were increasingly seen as events which triggered a
move towards online shopping Online grocery shopping.
